Take advantage of Position Tracking to Improve SEO Performance

Take advantage of Position Tracking to Improve SEO Performance

In the world of SEO, you know a tool that will greatly assist your task in optimizing each of your SEO strategies. One of the most frequently used tools is SEMRush.

SEMRush is an SEO tool that can be used to research keywords, measure the performance of the keyword strategy used by your competitors, SEO audit, and many more.

SEMRush is very popular because it can alleviate and improve the quality of the SEO strategy implemented, therefore there is no mistaking why there are so many agencies up to large companies using this tool.

But there is one feature that you can use to enhance further the quality of your SEO strategy. The name of this feature is position tracking.

1. Get to know Position Tracking

Position tracking is useful for tracking the daily ranking of a website for a set of customized target keywords. You can also set this feature to track in a specific geographical location or what device is being used.

The main points possessed by this tool are:

  • Ability to track keywords and domains – even those not in the SEMrush database
  • Track and compare several geographical locations or types of devices in one project
  • New featured snippet report to increase further the chance of appearing in the featured snippet
  • Local SEO tracking that is easy
  • Rest PDF reports sharing results with teams and clients

2. Why is Position Tracking Important?

This feature is important because, with this feature, you can see how every effort you make results, and see which pages get the most traffic, while seeing which pages are underperforming so that later you can fix this. And also monitor the ranking of your competitors.

Position tracking will identify all kinds of unique features of SERP, which you can use to find features of SERP that are suitable for your niche and target keywords. Coupled with daily updates and weekly email reports. And if you need to provide reports to clients, it will be very easy to pull in pdf data that is easy to read.

3. Historical Data

One other advantage is that you can see historical data when you add new competitors to track.

Suppose you start a campaign on January 1, 2019, without adding competitors to be measured. Then on January 1, 2020, you added 2 competitors to measure. Then you can see all their data before the 1st January 2020.

This will be very useful to see how the trends and changes in your target keywords. That will improve your perspective going forward. You can also export data from tools other than SEMRush. But you can only use this feature if you have an annual Teacher package and Business subscriptions.

4. Deleting

One of the disadvantages of this tool is that when you want to delete a tool, you must remove the entire campaign. This means you will lose a variety of other tools that you have used, such as site audits, social media posters, and others.

So make sure you are absolutely 100% sure to delete a project because your data will be lost forever.

Position tracking is a very useful tool for managing and optimizing your campaign. Take advantage of this tool to further improve your SEO.

What do you think about this? Do you have a different opinion? Please share it in the comments column, and don’t forget to share it.

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8 Practical SEO Strategies to Increase Website Traffic

Today, businesses with digital strategies continue to overgrow. One way is to create a site to promote products. But to succeed, you can’t do it carelessly. You need the right SEO strategy.

SEO or search engine optimization is search engine optimization so that the pages of your site can appear on the first page of Google search. Well, here are some SEO strategy guides for beginners that you need to know about.

 

1. Do keyword research

In planning to develop a site, the first thing you do of course, is planning. Then, the significant next step is what people are looking for when typing these keywords on Google.

How to? You can do keyword research using Google Adwords, the Keyword Tools. Google provides this service for free. Afterward, try googling these keywords and see what results come out. For example, if your website niche is about a online casino site, the kind of keywords that you use should related to gambling interest, such as “capsa susun online uang asli” or “online poker.”

Generally, these types of articles will be the same, and this can be a sign of what kind of items are commonly searched by users. But of course, that does not mean you should make the same article.

 

2. Use a domain that contain keywords

By entering keywords into the domain will certainly help search engines (search engines) to find out the focus of the site created. This trick will certainly be beneficial and be a recommendation for you to try.

3. Pay attention to SEO plugins

Several support plugins on the site can help SEO your website. Examples of some WordPress plugins that help SEO your site are Yoast WP SEO or All In One SEO Pack, Google XML Sitemaps, and SEO Friendly Images.

 

4. Create quality content

Prepare content for your site readers. Make your readers enjoy all site content continuously. You should keep updating your site with original and exciting content for readers. Of course, the content must also be useful and contain SEO keywords.

 

5. Take advantage of social media

Social media has an essential role in search engines. One key to success in SEO is not only to make good content, but also the quality and exciting to share.

So you also have to pay attention to social media to improve the site and SEO.

6. Backlinks building

Google’s algorithm will always change from time to time. However, the critical thing that will never change in SEO is a backlink. Therefore, build quality backlinks for your site. This you can do continuously and gradually.

When building backlinks for a site is building quality, so, use your free time to build quality backlinks and need to be done continuously in stages.

 

7. Pay attention to naming pictures

In addition to some of the above, another important thing is to optimize every image you upload by inserting Title tags, ALT, and calling the image file according to the SEO keyword.

 

8. Don’t forget to include the link

After that, don’t forget to add internal links and external links. Internal links are links from one page to another page on the same site. Whereas external links are links that you include that point to other websites.

Well, both internal links and external links will be beneficial for your site. Internal links will help increase user engagement, reduce bounce rates, and make it easier for Google to read pages on your website.

While external links can help you to strengthen the content of your article by including the source of the article writing, quality external links will affect the relevance points and level of trust of a page. In this way, the SEO on your site will get positive value from Google.

A positive value from Google will undoubtedly be enough to help you increase your page rank, and then your site’s traffic.

 

Those are some SEO strategies to increase site traffic. You need to remember that the results of SEO are not instant. Even so, SEO can help you increase brand awareness at lower costs, and improve ranking.

In addition, SEO also attracts quality traffic because users who came to your site are users who are indeed interested in what you have to offer and not because they are interrupted by advertisements. SEO and useful content will certainly also increase user confidence in your business.

Don’t forget to continue to learn SEO and its strategies from various sources. You can also consult with SEO experts. Good luck!

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Start Your SEO Campaign with the Following Steps

Making good, successful SEO requires several factors. SEO in 2019 is very different from SEO in 2012. Many things change according to the algorithm changes that occur.

SEO tips have felt Penguin, Panda, Payday, and many other changes. The way of making SEO has also changed. Below I will show you how to make good SEO for you.

RankBrain & Keyword Ranking

RankBrain is a machine that studies algorithms (AI) from Google that are used to compile search results. This will help Google to process and understand search queries that will help you to make SEO.

Keyword ranking and research have drastically changed a lot due to algorithm changes. Google understands user intent more than keywords, and Google can identify synonyms of a specific keyword. So now, keyword optimization seems to be replaced; content optimization is more critical.

RankBrain will learn new keywords every day. So that search results are more user-friendly, making it easier for users to find what they want to find. The above are important points of SEO in 2019, by understanding the above points you are ready to create your SEO campaign.

1. Analyze the Settings of Your Website

The basic thing you need to know is about your own website. If you do not “know” your site, of course, you will be confused to know what parts should be optimized or what should be done.

  • What is the platform of your website?
    Is your platform up-to-date or even outdated? This factor is very important to make SEO. More modern platforms like WordPress and HubSpot, faster, safer, and easier to optimize.
    It would be cheaper to move your website to a more modern platform than paying someone to optimize an outdated platform.
  • What about the design? Do you have to replace it?
    Deciding to change website design is not easy. It could be that the design that you are using now has its own value for you or your company. But it is not designed for SEO and is not user-friendly.

Not just keywords and strategies, user-friendly websites will greatly affect the results of your SEO.

2. Making Topic & Keyword Research

As we know, optimization on topics is more important than keywords. But that does not mean we can use random keywords. Keyword research is still important. Research is conducted to find out what keywords are relevant to the topic, which will be optimized.

The topic is the first thing you have to determine, and you can get ideas for topics by brainstorming first. And the topic usually consists of only two syllables.
After having a topic, do some research to find out which parts of your website will be optimized. Able to use SEMRush or other tools that you can use.

Pay attention to any keywords that get ranked, then pay attention to your competitors’ keywords. After that, take advantage of existing tools to conduct research. After you get the results of your research, you can choose whatever keywords you will associate with your content topic.

3. Build Your Pillar Content Strategy

If you do not use the content properly, then you can lose a significant ranking because now the content is the core of a website. Similar to Google’s algorithm, the way to create SEO content has changed.
Long-tail keyword research is a very important thing to do to shape your content strategy. This long-tail keyword will be used as the title of the article, or it can be called as pillar content pieces.

Pillar content is a long content that can be in the form of an E-book or a guide on some specific topics that have been created or the latest content. The idea is, visitors will read this content and spend their time reading it and getting more information than what is just sought.

Topic clusters are used to support this pillar content. Use long-tail keywords to create relevant content that will refer back to your pillar content.

By linking back the content that you created to the Pillar content that has been created, it is as if you are telling Google that the page and the content that is around it is a vital part of your website and explains what you are doing for your users. This will help your website achieve a higher ranking.

4. Perform an SEO Audit

SEO audit is the first step in making your SEO. Therefore it is very important to understand how to do SEO audits. An audit will help you find out which parts need improvement for your on-page SEO. And can also give you information about the strengths and weaknesses of your off-site SEO. SEMRush, Moz, and Ahrefs provide tools that can be used to audit your SEO.

5. Determine and Track Your Goals

Never forget to determine your idea from the start. Goals are things that you must achieve with your SEO strategy. Do not forget to track your Goals so that the SEO strategy that you make does not deviate and in accordance with the Goals that you have specified and can also be an indicator of whether your SEO has been successful or not.

The best thing you can measure is what people do when they get to your website. By tracking user behavior, you can find out if people are coming to your website, and whether they enjoy it with your website.
All of this can be interpreted by looking at the number of visits, bounce rates, and website engagement. Google Analytics is one tool that you can use.

6. Do your On-Site Optimization

If you already have Goals and strategies set to track, the next process is to implement these things. Make sure your site is free from errors. And make sure you have PIllar Content so that you can enter an internal link to your pillar content. And do content optimization with your targeted keywords.

7. Do your Local SEO

Local SEO will help local businesses to promote your business and services to local consumers while they are looking for a business that suits your type of business.

Make sure your Google My Business is running, and see if the address shown is correct and matches what is on your website. Maximize this process by adding images and descriptions of your business.

8. Back Link

Link building is important for SEO. Search engines will use links to find new site pages and help search engines determine how well a page ranks in their search results.

Make sure the sites that link to your website have nothing toxic that will damage your website in the long run. The ultimate goal of learning how to create SEO is to strengthen your knowledge, and so you understand how to start an SEO strategy.

One thing you should pay attention to successful SEO is SEO that is carefully regulated and always optimized for the best results. SEO is not a thing to do once.

How does the above can help you to find out how to make SEO? If you have other opinions, share them in the comments column.

 

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How to Make Good Articles For Your Website in Casino Niche

In developing an online business, each company that has a website will often update the content for the web regularly. Usually, the content is in the form of relevant persuasion writing to the extent that it can persuade the reader. In addition to quality, the performance of writing that will appear on search engines like Google is also important for your attention. Because from that performance can assess a large number of audiences who will access your writing.

Website writing content writers must know the rules of writing and mastering the technique of writing SEO-friendly writing (Search Engine Optimization) or commonly known as SEO-friendly. Knowledge and skills must be implemented by the author when creating articles to get maximum performance. The purpose of this strategy is to display website writing on the first page of a search engine. Thus, opportunities and facilities for readers to access are even greater.

Articles with good SEO will stimulate the amount of traffic that comes to your site. For presenting quality writing is important, but if you do not listen to SEO, quality writing may not appear on the first page. Because of that, SEO friendly is very urgent for you to apply so that writing is in accordance with the rules decided by Google. Especially in the Casino niche, which some Experts said that it’s one of the hardest niche in blogging. You can learn from many Casino and Sportsbook daftar sbobet that provide most of the famous slot game and fish hunter online.

Then, how to make SEO friendly writing techniques that are right for your business? Check out the following explanation.

1. Determine the keywords that have high search volume numbers

Determining keywords or keywords before writing is the first step you must do to write SEO friendly writing. You must know which keywords are often searched by our audience on search engines. So identifying who your target audience is important you are working to assess what keywords we should use.

2. Create the solutive articles that your target audience needs

Google’s search engine can write user satisfaction over the search results they do. The satisfaction record is carried out according to predetermined indicators, many of which are the number of posts given by users, as well as how much time they spent listening to the article.

That way, after understanding how much the user is interested in your writing, it can be mentioned that the writing that we present fills the user’s expectations. So, you can display written content with comprehensive content and can reply to audience questions. From here, Google will submit additional points if your writing fills audience expectations.

3. Put the focus keyword to taste

Using focus keywords is indeed urgent to find high rankings. But you also have to be careful not to use it excessively or repeatedly. Because, if our article is identified as containing excessive keywords, the quality decreases.

Apart from these apart from SEO regulations, try to keep your writing content as logical and natural as possible, so that readers can enjoy it.

4. Use the correct writing rules for articles

To create quality writing, you need basic knowledge related to correct writing conventions. So when the article is published, the audience will judge that the writing that you are making is writing with high professionalism. This can certainly build a good reputation for your company.

Usually, to reach this professionalism, each company has a professional editor who is exclusive to check and refine your writing.

5. Link articles with internal and external links

When making a post that will be published online, you need to include a link in it. These links can be internal links or external links. The purpose of the link in the article is as a source of further information from the relevant topic’s main article.

Internal links refer to other posts on the same site. While external links lead to links from other websites, each of these links has a different advantage. The function of internal links is to get the reader to work on the relevant exploration of other writings on your site. So, by accessing the link and reading other writings, readers will take a long time to settle on your website.

Whereas for external links, the function is to build reader confidence that we have sufficient references, and have researched the posts we publish.

Also, external links can increase your site’s ranking. And shows that we have a goal to submit knowledge and understanding to educate all readers, although, in the end, it sends our readers into other site pages.

That’s the right tips to make quality SEO friendly writing that you can implement for your company’s website.

In addition to content, a different important thing, and we must provide for customers is the ease of doing transactions. When a potential buyer has listened to the weighted content quality of your company and products, so there can be an increase in sales.

When working on purchases, buyers do not want to be bothered in the transaction process. For that, online shop transaction services that take advantage of convenience, encourage prospective buyers, and do not hesitate to work on payments. In responding to this matter, the owner of an online shop can use a payment gateway like Xendit as its payment system because Xendit offers an integrated payment receipt feature.

Payment methods integrated by Xendit are bank transfers, credit cards, virtual accounts, and retail outlets like Alfamart. With the many types of payment methods that can be accepted by an online store, surely the opportunity to cause buyers to grow.

You can ask questions about payment gateway and Xendit features by contacting support teams that are ready to help you. Also, Xendit provides a free trial that you can directly use for free.

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7 Websites to Learn the Best Digital Marketing that You Should Know

Maybe for beginner digital marketers will be confused to explore what site references can be read as a first step to learn digital marketing. Website marketing and blogs provide a lot of knowledge that is needed by every individual who is just learning internet marketing and even for professional marketers.

The advantage is because the world of digital marketing is a place where telemarketers must know what new and changing information quickly; on the one hand, all marketers must have accurate and updated reading sources.

Nearly every blog in the setup below offers important resources and information that is very useful for all telemarketers. Today I will be happy to distribute 11 of the best websites and blogs to learn something related to Digital Marketing.

# Marketing Profs

MarketingProfs is one of the webs that has material that is very helpful for all marketers, marketing teams, and many other large organizations in the world to move into modern marketing.

MarketingProfs educational material will provide you with a real solution for our team to tackle general and unusual marketing problems. At Marketing Profs, you can learn from many very well-known marketing experts in the internet marketing industry.

# Unbounce Blog

Unbounce Blog offers many suggestions from experienced marketing and submits suggestions on how to optimize conversions to help you increase the effectiveness of your online marketing strategy. Tips from some experienced on Unbounce blogs can help you to add marketing campaigns / our marketing efforts in the future.

# Hubspot Blog

Hubspot has a magnificent blog that covers many learning topics about sales and marketing, classified as A / B testing (A / B Testing), content marketing, and email marketing from HubSpot are also famous because they have the software and so many tools for optimizing digital businesses your marketing.

Outside the product offering. Hubspot blogs also provide complete learning about what must be done by both novice and professional marketers. They offer a sophisticated strategy where they announce whether the stages are successful or not.

And they handed us an online training and finished with an internet marketing exam that would give us an inbound marketing certificate when we passed the test, and all of you telemarketers can show this certificate to the company where they applied for the activity.

# Kissmetrics

Kissmetrics helps entrepreneurs to avoid battles that are difficult for you to win (Something difficult to achieve because the competition is quite tight) by utilizing available analytical data.

Kissmetrics is more about marketing efforts with number analysis techniques, which will be used to expose a series of metric errors in the system that you are currently using.
This blog aims to help you track (track), research (analyze), and optimize (Optimize) your digital marketing efforts.

# Vero

Blog Vero is the best expert in email marketing. Vero enables engineering, products, and marketers to work together in designing interaction with a personalized customer.

Vero is a flexible tool that is useful for automating email for email marketing. Aside from that, Vero has not a few very unique resources on their blogs, including email marketing, automation, and not a few more.

# Moz Blog

Moz’s blog is about resources and learning like: advice, research, how to do things and so many insights about digital marketing. All of this was created to help improve your SEO and online marketing skills.

Moz also is the developer of a tool that has the name MOZbar, which is a tool to filter out SEO algorithms and keywords to submit insights about search engine scores on a website.

# Seth Godin

Seth Godin is a best-selling writer, entrepreneur, and marketing experience. Godin released a daily blog on the Typepad platform. His blog shows a short article about marketing, business, and leadership.

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The Difference Between Seo On-Page and Seo Off-Page

We know that the leading destination of SEO (Search Engine Optimization) is an effort made to plant your website in the top position or even on the first page of a search engine, by using targeted keywords. Logically, if a website is in the top position of a search engine, then automatically, the site has more opportunities to get more visitors.

There are two types of SEO tips that we will peel back in this article, namely SEO On Page and SEO Off-Page. In this article, we will also discuss the meaning, kinds, benefits to the difference between the two.

 What is SEO On Page?

On-page SEO is an SEO strategy that is implemented on a page or blog that can affect ranking on search engines, or in different words, website optimization. Here are many important factors that you should refer to in On-Page SEO:

  • Pay attention to Title Tags
    To create a title on your website, you must not forget to enter keywords in the title on your website. There are not a few examples of useful titles that you can see on the Internet to create Title Tags. Generally, the title tags specified by Google as the search engine are not insufficient from 32 characters or no more than 80 characters (so that our title is not a dot). To check this title, you can use SEOMOFO tools.
  • Headings Must Also Be Considered (Subtitles)
    Generally, search engines like Google, pay more attention to keywords in the headings that we have / or subtitles on the web. Therefore, it’s good to target keywords in the title (heading) on ​​every web page, but we must not forget that the heading is indeed related to the content created. If there is no connection, Google will judge our content as irrelevant.
  • Don’t Forget With Your Url Structure
    If you can, you can also enter keywords in the structure of your URL. To be watched optimally by search engines. But that does not mean you have to change the old URL of the website, except our value is indeed going to direct visitors from the old page to the new.
  • Add ALT Text to Picture
    The picture on the blog or website is to create a page that is even more unique. When you create an image on a blog or site, you must not forget to add “alt text” to all images on the website. This text is indeed not visible to visitors, but rather is shown to search engines, so that our image is classified in the keywords that will be explored.
  • Page Content is Also Important
    Pay attention to your content, do not make a lot of people become bored while on your web page or blog. Make content on your site or blog, so it is more comfortable to be read by visitors. As to make it look more unique with extra images that are nice and unique.
  • Speed ​​of a Web
    A search engine like Google wants to make the users chase what they want. Not only that, but Google also wants its users to feel comfortable when using this search engine. Therefore, the speed of your site must also be ignored because it provokes our ranking on Google. This can also be dominant in the high ‘bounce ratio’ on the website.
  • Internal links on the web
    For internal links, the goal is that visitors have a long time while on your site. That way, Google’s evaluation of your site will be functional. That’s the type of SEO optimization on Page that needs attention. The point is SEO On Page can help you make it easier to read or be traced by potential customers and search engine robots themselves. If our On-page is good, search engines will be easier to index your web pages. Besides, it can also lead them to watch the structure and content of your website, ultimately being able to rank your website on search engines. You already understand what Seo on page and Seo off-page are the types of search engine optimization you need to know.

Off-page SEO

Off-Page SEO is an SEO technique that is carried out outside of blogs or websites. The owner of the blog/website must do optimization from outside the web page to get visitors, to enter the site. The method that can be done is like spreading links to many social media like Twitter, Facebook, or G +.

Besides, the owner of the blog can also create an exclusive fan page or blog to point to the website that you have on the post’s written link. The biggest Off-Page SEO factor is how many external links come to your blog or website. Some techniques that can be done to create Off-Page SEO are:

  • Create good or excellent content so that different people voluntarily link to your site.
  • Share Web/blogs on social media; if they are good, they will be given automatically by others. Also, it can bring traffic to the website.
  • Make an email outreach to influencers in your company, which can finally link you.
  • Allow visitors to blog on your website. Visitor posts can give you a link.The quality of one content or writing is the most important thing we must do, to get a useful link so that it can improve the SEO Off Page on your page.
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Understanding, Examples and Types of Websites

“The internet is a storehouse of information,” The statement is not wrong, but where is the data located? That’s where a website plays a role, and they provide so much information that can be accessed by anyone using the internet. But what exactly is the definition of the site? We will explore the meanings, benefits, types thoroughly, and advantages and disadvantages contained on a website.

A simple website can be interpreted as a group of pages that contain information in the form of text, images, videos, or other matters. And between the pages are interconnected with the name link / URL. A website can often be accessed through specific domain URLs as a way for visitors to come there. Most sites can be accessed using an internet network, but many types of sites can be accessed offline using a LAN network.

Then what is the use and benefits of the website? As I stated earlier that a site is a place for information to gather. So the main uses and benefits of a website is a place to share information for people all over the world. Aside from being a means of sharing knowledge, many types of sites are aimed exclusively at commercial destinations. For example, to promote a product or run a sale and purchase a business.

In general, a website has the same content that consists of text, images, videos, tables, or other content. But according to response and adaptation skills when accessed by visitors, a website is separated into two types, namely static and dynamic sites.

Understanding Website & Type of Website along with Strengths & Weaknesses

To learn more about what the site is, let’s learn the definitions and differences between static and dynamic sites.

1. Static Website

As the name suggests, static here means it remains, is silent or does not change. So what is meant by a static site is a site that consists of pages whose content and appearance do not change. To work on changes to the content or appearance on a static website must be done manually by editing the code group that assembles the site.

A static site is generally created using the HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) programming languages. Whenever accessed by visitors, a static website will show the same appearance and content. Both of these matters can be changed by the owner of the site manually by processing HTML and CSS codes that compose the website.

The advantages of static sites:

  • To be able to create a static webpage that is not too special requires special skills.
  • Can be accessed easily through a web browser software.
  • More comfortable to create and develop because it often uses only the HTML programming language.
  • More easily and quickly accessed by visitors. Disadvantages of static sites:
  • Information and content on static sites are permanent and does not change.
  • Simple appearance because it only uses HTML and CSS.
  • Can not actively interact with visitors who come.
  • Do not have a database to store all the content contained there.

2. Dynamic Website

Now we move to dynamic sites, and this is the opposite of static sites. In dynamic sites, the layout and content can change from time to time. So that dynamic sites can work on active interaction with visitors who come there. Not like a static website, to work on evolution in appearance and content on dynamic sites does not require specialized expertise.

Dynamic websites are more residential than static sites, and it consists of so many programming languages, for example, PHP, Python, Javascript, Perl, and so on. Also, they have a database that is useful for storing all the content contained on the site. Therefore dynamic websites have more interactive nature than static sites. The ability to interact and adapt follows which is superior and can make all visitors at home linger there.

The advantages of dynamic sites:

  • Dynamic websites have content and views that can change.
  • Compiled by not a few programming languages ​​to the point that it is more powerful and easy to develop.
  • In a dynamic website, the content and layout/appearance of the website are created separately so that they can be accessed more quickly.
  • Has a database feature that can be used to store content contained on the site.
  • The display is more varied and interactive than static websites.

Lack of dynamic sites:

  • Although in terms of content evolution, it’s easier, to create an active website from scratch is very difficult and complicated.
  • Because it consists of so many complex structures, dynamic sites make it difficult to compete on search engines.

  Types and Types of Websites

Besides, according to interaction skills with visitors, a website is also separated according to the destination and the content that is there. In general, when a website is created, there must be a destination and purpose. That’s where the personality of this site is formed, where it will be taken and the target and what information will be presented. Seven types of sites are very often present. Namely, personal websites, sharing pictures and portraits and videos, information, social media, forums, and commercial.

# Personal website

This type of site will contain all information about a character, public figure, or ordinary person. The purpose of personal sites is to share information about this figure, whether it is biographies, stories, empirical, and other unique things. A particular site is often used by a public figure/artist to share his work and experience with fans. Examples for personal websites are like that of Raditya Dika, before becoming a comic and film player he was a blogger.

# Share photos website

This type of website was created with the destination as a gathering place for people who have a passion or interest in the world of photography. The content on this site often contains photographic shots of many people around the world. Aside from being a means to gather and distribute photography results, this type of site can also be a location to share tips and tricks in the world of photography. The website is not only for all photographers. Ordinary people can share the results of the photo on the site. Instagram is an example of a website for sharing the most famous portraits in the world.

# Website for sharing videos

The concept is still the same as the website sharing portraits above, but the following sites are provided in the form of videos. You can upload any video as long as you don’t violate the website’s rules. There we will also find many types of videos that can be watched while relaxing. An easy example of this type of site is YouTube. Of course, you already know it.

# Information website

This is one of the widespread types of sites you encounter, often in a blog format. As the name suggests, the main destination of this site is to share information for people all over the world. And even this type of site is still separated into many categories according to the information and content contained there. For example, health, technology, news, entertainment, films, and yet not a few others.

# Social media website

This one website may not be conveyed at length because maybe you all already know and become the wearer. Social media is a place where people gather and express themselves in a virtual camouflage. There we can communicate, joke, or share empirically even with people you don’t know before. There are not very few social media sites, but the most easily visible and accessible are, of course, Facebook and Twitter.

# Forum / community website

This is a type of site that is almost similar to social media, but there is a big difference between the two. Although both are locations to gather and communicate, forums/communities are more intended for discussion purposes. A forum is often divided into many sections according to the topic of discussion. For example, we have a problem with computers, then we can ask for solutions in a computer forum. Indonesia itself has a forum that is already well-known, and perhaps you too often visits it, it is Kaskus.

# Website for Commercial Purposes
As human beings, we must follow the rapid growth of the digital age. And commercial sites (E-Commerce) are proof that the world is becoming more and more practical. These types of sites have the main purpose of promoting their goods or products. This is simply a website whose leading destination is an online shop-like business. You certainly know Bukalapak, Tokopedia, Blibli, those are just a few of the e-commerce websites.

That Understanding Website, Benefits, Types and Strengths and Weaknesses. Hopefully, the information above can give you an understanding and the kinds of sites available in the world. The comments column is not infrequently opened wide for those of you who want to ask.

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The Effect of Responsive Web Design to Improve SEO

The design of a website now is not solely about aesthetic beauty, but there are not a few other urgent factors that need attention. In addition to the interface design and navigation facilities, the flexibility of a site design for many types of devices is now a crucial matter.

Based on information from data released legally by Google, in 2014, the use of smartphones for Google search pages increased + 17%, tablets + 28% while desktops decreased by -1%.

Responsive Web Design (RWD)

Responsive design is a tip for changing the look of the site automatically to fit the screen size of website visitors.

Currently, responsive web design is known as the answer for UX (user experience). Site visitors working on access with different equipment find the appropriate UI (user interface). In this case, responsive design gives up profits for SEO.

# Google Suggests Responsive Design

Considering that Google is the biggest and most important search engine on the internet, all optimization techniques refer to Google. In this matter, Google has advocated responsive design optimization for websites to reach smartphone users, which is an important part of SEO.

In fact, with the implementation of responsive design, everything becomes more accessible. Previously, to maximize visitor comfort, the site would be created in many designs to adjust screen resolution with different equipment.

Now, with responsive design, the appearance will be adjusted automatically on the same page and URL in different equipment. This will be far more effective and effective in matters of managing websites.

Besides, responsive design will minimize the indexing process by Googlebot because there is no need to browse pages with content that is the same for different versions. This makes it easier for search engines to analyze the growth in the amount of site content that will get ranked on search pages.

# One Website, One URL

Before the responsive design is widely practiced, separate mobile pages will be created for mobile equipment. This web page is designed specifically for the screen display of mobile devices which are usually smaller.

Indeed, this is probably the best solution before, but it has no impact on SEO. By having two pages, optimization needs to be done for both versions of the page. This is an ineffective and inefficient practice. Now the practice has been abandoned in the world of web design. The reason is with responsive design tips, just one page and one URL are enough.

Google is now able to recognize whether a website is designed to be mobile or desktop. Google then divides it according to search results, depending on the equipment used.

This means that a website that is intended for mobile usually will not get the same ranking on desktop search pages.

# Reducing the Bounce Rate

The number of pages visited by site visitors is also dominant in the ranking of sites in search engines. During this time, Google convinced each visitor of a website to find answers or what they were looking for on the first search page.

A website’s ranking can drop if the visitor merely opens a web page and then publishes (bounce) every time he visits.

Apart from problems on the SEO side, this business can also be caused by many factors:

  • Websites that are not displayed and can be appropriately used on mobile equipment can be a proposition why visitors are not at home (for example, the appearance is the same as the desktop version)
  • Visitors who leave the site shortly after they arrive are an indication that the content presented may not be relevant
  • Desktop users who accidentally go to the mobile version will be disappointed and reduce the “back” button
  • Discrepancies in pixel size and large file loads forced to appear on mobile devices as well as bandwidth limitations on mobile devices can slow down the loading process
  • Difficult work on navigation and display problems can encourage your site visitors to move to competitor sites that are easier to use

With responsive web design, you can create functional designs without sacrificing the content that will be displayed. Presenting all content to users with a convenient display approach will generate a feeling of home visitors using your site.

# Increase Visitor Comfort

The primary purpose of the internet is to facilitate the distribution of information through one media. This is done by creating an information search that can be easily carried out using only a keyword.

The success rate of UX can be influenced by responsive design, which will also have a positive effect on the SEO aspects of your site.

The appearance of the site on any equipment can be adjusted with responsive design tips. Starting from the image size, menu layout, content, up to the font size will feel the automatic changes. Everything will be shown optimally following the screen size of website visitors.

The text size, for example, will be adjusted to the extent that the text content will still be easy to read. Generally, the position of the menu will be shifted and minimized, given the limited screen size.

While sometimes many parts that are felt to be less urgent will not be displayed, in contrast, very critical information will be retained.

Furthermore, the site navigation structure will be designed the most mature. Ease of users to reach certain pages, especially vital pages, must be considered.

Is the position of the link pointing to your contact page easy to find? Or how many clicks does it take for the user to make a purchase transaction at your online store?
All of these questions will be answered with useful UX tips because the benefit of UX is to make it easier for visitors to access information on your site.

# The Main Purpose Is Conversion Rate

Although Google claims that responsive design is an urgent matter for mobile optimization, developers still have to think carefully whether the responsive design is indeed the best choice for their website.

If a website is designed with responsive design tips, but it is still difficult to use by site visitors, then the user will get negative empirical.

Good or bad empirical visits can be measured by the conversion rate, which is the proportion of visitors who take action more than just visiting the website. This can include submitting email addresses, downloading documents, or even checking out for online purchases.

So how can we find out if you still need RWD?

If the high conversion rate is already high for using separate web pages for the mobile version, responsive web design is not required.

Conversely, if the conversion rate is low, a responsive web design approach might be needed to increase the conversion rate. But it should be remembered that the appearance of the design is only one of many factors that judge the success of your site’s target.

Ideally, testing is done first to understand the effectiveness of the website’s appearance to visitors. This process requires a gradual and time-consuming process.

To get long-term success in SEO, you must satisfy non-Google users. After you have successfully provided visitor satisfaction with your site, Google will understand this. In return, you will get an escalation of ranking for your website.

# Avoiding Content Duplication

Did you create the same writing content for both the mobile and desktop versions? We need to know that having extra mobile pages with the same content as the desktop version is risky for SEO.

This practice is ‘forbidden’ by Google since the launch of the new algorithm named Google Panda in 2011. This algorithm gives serious sanctions to websites with low quality and repetitive content.

As a result, not a few websites that rank significantly decreased or even completely disappeared from the search page. Of course, this affair will create you need to think about the consequences of duplicating content for SEO.

The good news is that Google will not place the highest amount of sanctions on sites with repeat content. The website in question is e-commerce, with hundreds or even thousands of products that create duplicated content many times.
But this matter is inevitable, looking at e-commerce websites, not like websites with written content collected from other sites.

Google submitted a solution for e-commerce websites to use the canonicalization tag (rel = “canonical”). With this tag, you can judge which pages will be shown in Google search results.

But whatever options are available to you, responsive design or separate pages, sophisticated businesses will work on-site optimization for mobile equipment.

If you want to be one step ahead of competitors, mobile user experience should be a priority in your SEO strategy. And the easiest and most effective technique for overcoming that problem is with responsive web design.

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