Today, businesses with digital strategies continue to overgrow. One way is to create a site to promote products. But to succeed, you can’t do it carelessly. You need the right SEO strategy.
SEO or search engine optimization is search engine optimization so that the pages of your site can appear on the first page of Google search. Well, here are some SEO strategy guides for beginners that you need to know about.
1. Do keyword research
In planning to develop a site, the first thing you do of course, is planning. Then, the significant next step is what people are looking for when typing these keywords on Google.
How to? You can do keyword research using Google Adwords, the Keyword Tools. Google provides this service for free. Afterward, try googling these keywords and see what results come out. For example, if your website niche is about a online casino site, the kind of keywords that you use should related to gambling interest, such as “online casino” or “online poker.”
Generally, these types of articles will be the same, and this can be a sign of what kind of items are commonly searched by users. But of course, that does not mean you should make the same article.
2. Use a domain that contain keywords
By entering keywords into the domain will certainly help search engines (search engines) to find out the focus of the site created. This trick will certainly be beneficial and be a recommendation for you to try.
3. Pay attention to SEO plugins
Several support plugins on the site can help SEO your website. Examples of some WordPress plugins that help SEO your site are Yoast WP SEO or All In One SEO Pack, Google XML Sitemaps, and SEO Friendly Images.
4. Create quality content
Prepare content for your site readers. Make your readers enjoy all site content continuously. You should keep updating your site with original and exciting content for readers. Of course, the content must also be useful and contain SEO keywords.
5. Take advantage of social media
Social media has an essential role in search engines. One key to success in SEO is not only to make good content, but also the quality and exciting to share.
So you also have to pay attention to social media to improve the site and SEO.
6. Backlinks building
Google’s algorithm will always change from time to time. However, the critical thing that will never change in SEO is a backlink. Therefore, build quality backlinks for your site. This you can do continuously and gradually.
When building backlinks for a site is building quality, so, use your free time to build quality backlinks and need to be done continuously in stages.
7. Pay attention to naming pictures
In addition to some of the above, another important thing is to optimize every image you upload by inserting Title tags, ALT, and calling the image file according to the SEO keyword.
8. Don’t forget to include the link
After that, don’t forget to add internal links and external links. Internal links are links from one page to another page on the same site. Whereas external links are links that you include that point to other websites.
Well, both internal links and external links will be beneficial for your site. Internal links will help increase user engagement, reduce bounce rates, and make it easier for Google to read pages on your website.
While external links can help you to strengthen the content of your article by including the source of the article writing, quality external links will affect the relevance points and level of trust of a page. In this way, the SEO on your site will get positive value from Google.
A positive value from Google will undoubtedly be enough to help you increase your page rank, and then your site’s traffic.
Those are some SEO strategies to increase site traffic. You need to remember that the results of SEO are not instant. Even so, SEO can help you increase brand awareness at lower costs, and improve ranking.
In addition, SEO also attracts quality traffic because users who came to your site are users who are indeed interested in what you have to offer and not because they are interrupted by advertisements. SEO and useful content will certainly also increase user confidence in your business.
Don’t forget to continue to learn SEO and its strategies from various sources. You can also consult with SEO experts. Good luck!