Macro Influencers

Get to Know Macro Influencers

In this golden age of social media, influencers are one of the most influential professions for brand awareness activities. Therefore, not a few brands collaborate with various influencers in an effort to make their marketing campaign strategies a success, starting from Mega Influencers, Macro Influencers, Micro-Influencers, to Nano Influencers.

Well, in this article, we will discuss one of the four categories above, namely Macro Influencers.

What are Macro Influencers? How big is the impact?

Get to know Macro Influencers

According to a quote from Upluence, Macro Influencers are professional influencers who have 500,000 to 1,000,000 followers on social media.

Usually they are more active on Instagram, TikTok, and YouTube, and dedicate most of their time to creating engaging content on these social media. In Indonesia, maybe Socialty knows him better as “Selebgram”.

Macro Influencers vs Micro Influencers, What’s the Difference?

As mentioned earlier, in Influencer Marketing, influencers are divided into four categories based on the number of followers (followers) they have on social networks. Besides Mega Influencers, Nano Influencers, and Macro Influencers, there are also Micro-Influencers.

Then, what is the difference between these Macro and Micro-Influencers?

Unlike Macro, which has a wider follower range, Micro-Influencers can be said to be the ‘lite’ version, Socialty!

Influencers who fall into this micro category have a number of followers at 10,000 to 50,000 people.

Even though they are relatively small, their influence in increasing engagement is also no less large, you know.

Advantages of Macro Influencers

Socialty must be curious, how much benefit can we get if we work with this type of influencer. Here are some reasons why Macro Influencer services are needed in the world of digital campaigns:

Reach a Wider Audience

Influencers in this category have a wider and wider audience reach, which means there are more pairs of eyes seeing the promotional content posted. This of course will have a big impact on the brands that collaborate with them because they get the attention of the same large audience.

Increase Brand Awareness and Sales

Macro Influencers usually have millions of followers from various backgrounds, which will be very helpful for brands who want to campaign their business to various (non-specific) target audiences.

With such a wide audience reach, it is not impossible that the products promoted by the influencer will be sold out in a matter of hours–or even minutes, you know!

High Credibility and More Expert

This third point is also one of the advantages that should be taken into account. Judging from the number of masses, Socialty can say that Macro Influencers are not beginner influencers.

They certainly have more experience in running marketing campaigns, and even have their own team – whether it’s a photographer, videographer, or manager who specializes in handling content marketing strategies.

That way, they are more professional and are experts in their fields.

Weaknesses of Macro Influencers

Where there are advantages, there must also be disadvantages. Macro influencers are no exception. Anything?

Relatively High Price

Macro-type influencers are indeed very effective in increasing brand awareness, but the costs that need to be spent are clearly much more expensive.

But, maybe the effect you get will be proportional to the budget that comes out, huh!

Sometimes Many Requirements Are Not Easy

When a Macro Influencer agrees to collaborate with you, it is likely that there will be many requirements from them that you must fulfill.

For example, when you invite them to take a shoot at a place, they may ask you to prepare various first class facilities during your activities in that place.

Indeed, not all macro influencers have quite difficult demands, but they definitely need comfort as well for smooth collaboration.

Longer Process

To invite Macro Influencers to work together, it is not limited to sending direct messages (DM) to their social media accounts, then talking about things related to collaboration. When compared to Micro Influencers, pre-collaborating with macro influencers requires extra effort.

For example, you have to first contact their manager or agency, then after that you have to go through an interview process to find out how well your brand fits the influencer and his audience, until finally you have to wait for your turn again because the influencer is still bound by an agreement with a row of other brands.

Engagement tends to be low

With more diverse and non-specific followers, it could be that macro influencers don’t have a relationship that is too engaged with their audience.

This is due to their limitations in responding to comments, or simply answering audience questions in direct messages (DM). So, brands that need the active involvement of the influencer will definitely find it difficult.

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Brand Ambassador

Brand Ambassador: Understanding, Tasks, and Tips for Becoming a BA!

Socialty must have heard the term Brand Ambassador, right? Starting from beauty brands, fashion, or even technology brands also have brand ambassadors (BA) as their representation.

The function of “brand ambassador” aka brand ambassador is not only as a representation or brand representative. However, the existence of BA actually has a big influence on brands or companies, you know. About anything, huh?

Well, in this Socialights article, we will thoroughly discuss the things you need to know about brand ambassadors. Stay tuned!

What are Brand Ambassadors?

From what is stated on the EveryoneSocial page, brand ambassadors are people who are hired to represent a brand–or company to increase brand awareness, and to drive product sales to new audiences.

These people usually come from celebrities or public figures with large audiences.

In the B2B business, the brand ambassadors employed are from among the employees of their own company. For example, employees from the Marketing, Sales, Human Resources (HR) divisions, or the Product Engineering division.

Then, does the brand ambassador get paid for this job? Of course. However, the amount of salary they get depends on the contract agreement; some are hourly, and some are daily, weekly, or even yearly.

Duties of a Brand Ambassador

As someone who represents a brand, BA certainly has several duties and responsibilities that must be carried out. These tasks are usually stated in the cooperation contract or agreement. Then, what are the duties of BA? Check it out below!

Brand Promotion Media on Social Media

In the digital era, promotions use social media a lot. If BA usually promotes products through advertisements on television, nowadays most of them have turned to social media. BA has a special task to promote the advantages of the brand and its products to the audience.

The frequency of promotion time carried out by BA is quite frequent when compared to influencers who both promote brands/products on social media. This is because BA and the company are bound by long-term contracts. So, BA is very likely to promote products from a brand for several campaign programs.

Maintaining a Positive Brand Reputation

Brand Ambassadors have more responsibility to maintain the reputation or image of the brand. The reason is, BA is the same as a brand representative. Maintaining a brand reputation helps increase public trust. The more trusted by the public, the better the reputation of the brand.

Bringing Brands and Customers closer

Brand ambassadors have their own target audience. Audiences who have followed the BA have great potential to use the products being promoted. If someone becomes a BA and promotes products from a brand, the brand will be closer to the customer or vice versa.

As for some other BA tasks, namely:

  • Have thorough knowledge of the brand it represents
  • Help plan, develop, and implement marketing campaign ideas or endorsements with the sales & marketing team
  • Help check and analyze product features
  • Maintain good relations with all relevant teams in the company, with clients, and with customers
  • Representing the brand or company at various important events; such as conferences, seminars, or media coverage
  • Participate in analyzing the results of marketing campaigns and strategies.

Difference between Brand Ambassador and Influencer

Both promote brands and products through social media, surely you are wondering about the difference between BA and influencer. Actually, BA and influencer have some differences. To put it simply, BA is mostly more exclusive to regularly promoting 1-2 brands.

Brand Ambassador as the face of a brand will focus more on increasing brand awareness of the product. Meanwhile, influencers mostly focus on sales, thus encouraging people to buy and use the product.

In terms of the employment contract, BA has a longer contract. In addition to long contracts, some brands require that a BA be bound by a contract only to the brand under the company’s umbrella. This is different from influencers who only promote on one campaign or a short period of time.

If you still want to know more about influencers, you can read the article here.

In essence, as reported by the Majestic Monitor page, influencers can promote products in their own unique way in a short period of time; eg for one, two, or three times posting.

Reasons a Business Needs a Brand Ambassador

As quoted from Sideqik, the points below will show the reasons why a business needs the services of a BA for its marketing success. Anything?

Protecting Company Reputation

As long as a representative of the company, BA should be fully responsible for the reputation of the company. BA must display the best image in the eyes of the public. If it’s the other way around, the company will also be affected and even lose big.

Moreover, BA commitments are longer and longer than influencers, so they must always make a good impression while they are with the company, or even beyond.

Audience of High Potential Brand Ambassador

You could say, BA is a “word of mouth” weapon in advertising. Socialty definitely understands how effective word of mouth is to promote products. Anyway, it’s no less effective than promoting through digital platforms. Well, BA is one of the parties that can do this word-of-mouth promotion.

Through its relationships – both online and in the real world, BA can build the trust of its audience in the products being promoted. We also definitely believe more in product reviews that are recommended directly by our friends, right?

That’s roughly the function of BA: to build trust and provide insight regarding its brand so that brand awareness and sales can increase.

Increase Website Visitor Traffic

This is a great advantage if the brand ambassador himself also has a blog or website. BA can contribute by creating marketing-smelling content on his blog.

In addition, BA can backlink, or link a URL link to the company’s website on its website blog. Where later the blog audience from BA can directly visit the company’s website. The result? Traffic visitors to the company’s site can be crowded, deh!

Tips for Becoming a Brand Ambassador

So, if you want to become a BA, what do you need to have? Or, how?

Have a Unique Personality

“Unique” here means that you must have its own characteristics. What you display in the public eye, must be related to the brand you represent.

For example, you are BA from a healthy food brand. Through social media, blogs, or other platforms, you can display your “healthy” lifestyle by diligently exercising, introducing various types of complete nutritious foods, and using healthy food products from the brand you represent.

Social Media Savvy is a Must!

In addition to word of mouth, you really need to promote via social media. Therefore, a BA must understand how to use social media very well – including creating content on it.

Find the Brand You Want to Represent

If you become a BA, you can start looking for brands whose niche suits you. If you are an athlete, it means that you are very suitable to represent a sports product brand.

According to SendPulse, it’s a good idea to first learn about your target brand about their values, basic principles, and what kind of people they need.

Ready to “Join” Wherever the Company Goes

Like an “official bond”, you must be ready to attend various events that are made or attended by the company later. Whether it’s just attending–or even leading an event, a BA position will give you more opportunities to travel with the company.

Well, now you know a few things about brand ambassadors, right?

 

You can find other interesting insights about the world of brand ambassadors, influencers, and content creators by downloading the Socialights platform, you know!

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How to Make Content Have the Right Market

Niche Market: How to Make Content Have the Right Market

Currently, there are millions of social media users who have different interests. Have you ever imagined how an influencer gets millions of followers? That can happen because of the niche market, they have created. With a niche market, branding and content created by influencers will be easier to enter the market. However, what exactly is the meaning of a niche market? Check out the discussion in the following article.

What is a Niche Market?

Niche market is understood as a much more specific target consumer or market. Usually, this term is used when building a business. However, now the term is also used personally, especially for influencers who want to build their own persona.

Building a brand and finding the right target is a great result in the world of social media. Through this niche, you can easily attract followers as you wish. Not only being ogled by followers, you also have the potential to be contacted by the brand if you and the brand have a similar niche market.

For example, influencers like Tasya Farasya have a niche target of people who like makeup and skincare. That way, the content created on social media is about beauty. In addition, he will potentially be easily ogled by beauty brands because they have the same niche market. Promotion will be easier.

How to Determine Niche Market on Social Media

The number of social media users may make you think it is difficult to determine the right and appropriate niche. You can follow the following method to determine the niche market of your social media account.

Adjust to Your Interests

The first step to determining your niche is to find out what interests and things you like the most. That way, you will enjoy the content creation process and find it easier to master the topic. For example, if you like gadgets, then start making reviews about gadgets or tips on choosing gadgets.

Do Content Research from Competitor Influencers

Niche market is not only owned by one influencer. Well, you can take advantage of this by doing content research from influencers who have the same interests. Through research, you can see roughly what content is most suitable for that niche.

Create Unique and Characteristic Content

Creating the same content as competitors will definitely look boring and less creative. You can explore different types of content to present to the market. So, the content created looks fresher. Also, make sure the content that you create has a characteristic so that it is easy for followers to remember, it can be from the use of sentences or content formats.

Test Content to Niche Market

If you have some content ideas, you can test them out. The goal is to be able to find which content is the most suitable and liked by followers with the niche that you have created.

Well, those are 4 easy steps in determining the most suitable niche for you as an influencer. That way, followers will be more specific so that each content will be easier to create. Have you determined the niche market of each social media yet?

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Instagram Bio Links

Optimization of Instagram Bio Links to Increase Engagement

As we already know, Instagram is a very large social media platform, so social media marketing through the Instagram channel is also quite important. Moreover, the endorsement phenomenon is increasingly widespread and it is easy to find new accounts with tens of thousands of followers. For this reason, a brand needs to maximize this platform by optimizing the biographical profile page on the brand’s Instagram account.

However, the most annoying thing on the Instagram platform is that it is only allowed to put one link in the profile bio section.

So that method will not be effective when you want to promote many things in one opportunity. In the end, you can only write a link in the bio repeatedly in the feed or story section and the link, and unfortunately, the link changes continuously. Followers will certainly find it difficult to reach the call to action (CTA) link in the bio you mean.

But you can get around this by using third-party applications. This time we will recommend a tool that is most often used by influencersonline shops, and many brands, namely Linktree.

Linktree is an Instagram bio link tool that appeared in 2016 and is the most popular on the internet. At its core, Linktree is just a tool for creating all-purpose landing pages for free that help you lead to many other links. Linktree can be accessed easily because all you have to do is click on the Instagram profile bio. This is a neat and elegant solution to the problem of not being able to put lots of links on Instagram.

Linktree allows you to brand your versatile landing page with your Instagram profile and name at the top. Setup is very easy. There are also some basic statistics that tell you about a very basic audience.

Benefits of Linktree in Instagram Bio

Benefits of Linktree in Instagram Bio

Linktree is an essential Instagram marketing tool for any brand or influencer and can provide a number of important benefits. Here are some important benefits of links in the Instagram bio.

  • Being a cross-platform promotion tool – You can use this tool to cross-promote by linking to other social pages. For example, put a YouTube video promotional content link.
  • Increase the number of clicks – gives your Instagram audience more click choices, thereby increasing the likelihood that they will actually click. This process increases your click count, which is one of the most important Instagram metrics.
  • More targeted – having more links to choose from means you can do more Instagram campaigns targeting different people according to their persona. So you can measure which targeted links are effective in attracting more and more potential customers.
  • More affiliate sales – You can add one (or more) affiliate links to your link landing pages as well as your personal or online business brand links .
  • Better branding – You can insert your brand image in your account link in your Instagram bio for better imagery and visual identity.

Linktree can be used as a way to optimize your Instagram account bio for free (but there is also a PRO, the features are definitely more complete), simple and easy to make, can include a WhatsApp number link and there are reports of how many times and which links have been clicked the most. May be useful!

 

 

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Optimize the use of E-A-T

5 of the Best Content Trends for 2021

Every year, there is always a shift in changes in terms of each business. Everything depends on the trends that were rising at that time, and also technological developments as well. In the world of marketing and SEO itself, that also happens.

If you look at the last few years, it cannot be denied that the trend of rising content is making videos to be uploaded on YouTube to making podcasts. Specifically, the last trend mentioned is currently truly loved by the wider community. From being originally only listeners, many also decided to make their podcasts. Meanwhile, making videos for YouTube, until now, it remains relevant because YouTube has become a video-sharing platform that is loved and difficult to beat by other platforms.

Nearing the end of 2019, there has actually been a movement in content trends for 2020. Even the best content trends can be predicted from now on and, of course, included for a variety of interesting reasons. Below, there are the five best content trends for 2020 that you can prepare and apply as soon as possible.

Optimize the Use of E-A-T

In August 2019, Google provided important information in Webmaster Central. In that information, Google is promoting the use of E-A-T (Expertise, Authoritativeness, Trustworthiness) as a form of value ​​that must be present in every content on the website.

Of the three values, each has its uses, which can ultimately make your content reliable. To be able to get the right EAT, you can gain trust from other trusted websites as a source of content, use links from trusted sites as a source of information, provide complete biodata for authors from blogs, to always provide the latest content updates that are accurate, relevant, and moderate. The trend. If you do it all, then E-A-T can be achieved for your website.

Use of the Latest Visual Technology

If you often use the filter features of Instagram Stories and Snapchat, such as those that can make your face change shape, the presence of visual enhancements in your photos or videos, to the game, they are all the latest visual technology that is more often referred to as Augmented Reality (AR ). If you think technology is difficult to make, then you are wrong. Today, more and more creators are creating filter features on visual social media like Instagram and Snapchat every day. And in 2020, the use of AR will be increasingly widespread in social media. For that, you can create AR content for next year.

Provide Content According to Consumer Needs

Of course, the trend in 2020, there is still one point that is used which is providing content according to consumer needs. It’s impossible to forget this, especially in the SEO field. Therefore, keep doing interesting research on keywords and are trending in time. Don’t forget this because otherwise, you could fail to provide content that is in line with consumer trends and needs.

Video and Visual Story Telling

As mentioned earlier, the use of video content this year is relevant and a favorite of many people. For 2020 alone, the trend of video content & visual storytelling still cannot be abandoned. It is undeniable, with an attractive visual appearance and a large selection of videos available on the internet, the trend of video content remains a favorite to watch at any time. Therefore, we still need to make interesting video & visual storytelling content for 2020.

Keep Creating Quality Content

Still having a relationship with E-A-T, you must still create quality content. Don’t forget this, because still the content created, like articles, is intended for humans, not just machines. Keep providing good and precise content writing, retrieve data and information from trusted sources, create in-depth articles, and display attractive visuals in terms of images to infographics.

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Take advantage of Position Tracking to Improve SEO Performance

Take advantage of Position Tracking to Improve SEO Performance

In the world of SEO, you know a tool that will greatly assist your task in optimizing each of your SEO strategies. One of the most frequently used tools is SEMRush.

SEMRush is an SEO tool that can be used to research keywords, measure the performance of the keyword strategy used by your competitors, SEO audit, and many more.

SEMRush is very popular because it can alleviate and improve the quality of the SEO strategy implemented, therefore there is no mistaking why there are so many agencies up to large companies using this tool.

But there is one feature that you can use to enhance further the quality of your SEO strategy. The name of this feature is position tracking.

1. Get to know Position Tracking

Position tracking is useful for tracking the daily ranking of a website for a set of customized target keywords. You can also set this feature to track in a specific geographical location or what device is being used.

The main points possessed by this tool are:

  • Ability to track keywords and domains – even those not in the SEMrush database
  • Track and compare several geographical locations or types of devices in one project
  • New featured snippet report to increase further the chance of appearing in the featured snippet
  • Local SEO tracking that is easy
  • Rest PDF reports sharing results with teams and clients

2. Why is Position Tracking Important?

This feature is important because, with this feature, you can see how every effort you make results, and see which pages get the most traffic, while seeing which pages are underperforming so that later you can fix this. And also monitor the ranking of your competitors.

Position tracking will identify all kinds of unique features of SERP, which you can use to find features of SERP that are suitable for your niche and target keywords. Coupled with daily updates and weekly email reports. And if you need to provide reports to clients, it will be very easy to pull in pdf data that is easy to read.

3. Historical Data

One other advantage is that you can see historical data when you add new competitors to track.

Suppose you start a campaign on January 1, 2019, without adding competitors to be measured. Then on January 1, 2020, you added 2 competitors to measure. Then you can see all their data before the 1st January 2020.

This will be very useful to see how the trends and changes in your target keywords. That will improve your perspective going forward. You can also export data from tools other than SEMRush. But you can only use this feature if you have an annual Teacher package and Business subscriptions.

4. Deleting

One of the disadvantages of this tool is that when you want to delete a tool, you must remove the entire campaign. This means you will lose a variety of other tools that you have used, such as site audits, social media posters, and others.

So make sure you are absolutely 100% sure to delete a project because your data will be lost forever.

Position tracking is a very useful tool for managing and optimizing your campaign. Take advantage of this tool to further improve your SEO.

What do you think about this? Do you have a different opinion? Please share it in the comments column, and don’t forget to share it.

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8 Practical SEO Strategies to Increase Website Traffic

Today, businesses with digital strategies continue to overgrow. One way is to create a site to promote products. But to succeed, you can’t do it carelessly. You need the right SEO strategy.

SEO or search engine optimization is search engine optimization so that the pages of your site can appear on the first page of Google search. Well, here are some SEO strategy guides for beginners that you need to know about.

 

1. Do keyword research

In planning to develop a site, the first thing you do of course, is planning. Then, the significant next step is what people are looking for when typing these keywords on Google.

How to? You can do keyword research using Google Adwords, the Keyword Tools. Google provides this service for free. Afterward, try googling these keywords and see what results come out. For example, if your website niche is about a online casino site, the kind of keywords that you use should related to gambling interest, such as “online casino” or “online poker.”

Generally, these types of articles will be the same, and this can be a sign of what kind of items are commonly searched by users. But of course, that does not mean you should make the same article.

 

2. Use a domain that contain keywords

By entering keywords into the domain will certainly help search engines (search engines) to find out the focus of the site created. This trick will certainly be beneficial and be a recommendation for you to try.

3. Pay attention to SEO plugins

Several support plugins on the site can help SEO your website. Examples of some WordPress plugins that help SEO your site are Yoast WP SEO or All In One SEO Pack, Google XML Sitemaps, and SEO Friendly Images.

 

4. Create quality content

Prepare content for your site readers. Make your readers enjoy all site content continuously. You should keep updating your site with original and exciting content for readers. Of course, the content must also be useful and contain SEO keywords.

 

5. Take advantage of social media

Social media has an essential role in search engines. One key to success in SEO is not only to make good content, but also the quality and exciting to share.

So you also have to pay attention to social media to improve the site and SEO.

6. Backlinks building

Google’s algorithm will always change from time to time. However, the critical thing that will never change in SEO is a backlink. Therefore, build quality backlinks for your site. This you can do continuously and gradually.

When building backlinks for a site is building quality, so, use your free time to build quality backlinks and need to be done continuously in stages.

 

7. Pay attention to naming pictures

In addition to some of the above, another important thing is to optimize every image you upload by inserting Title tags, ALT, and calling the image file according to the SEO keyword.

 

8. Don’t forget to include the link

After that, don’t forget to add internal links and external links. Internal links are links from one page to another page on the same site. Whereas external links are links that you include that point to other websites.

Well, both internal links and external links will be beneficial for your site. Internal links will help increase user engagement, reduce bounce rates, and make it easier for Google to read pages on your website.

While external links can help you to strengthen the content of your article by including the source of the article writing, quality external links will affect the relevance points and level of trust of a page. In this way, the SEO on your site will get positive value from Google.

A positive value from Google will undoubtedly be enough to help you increase your page rank, and then your site’s traffic.

 

Those are some SEO strategies to increase site traffic. You need to remember that the results of SEO are not instant. Even so, SEO can help you increase brand awareness at lower costs, and improve ranking.

In addition, SEO also attracts quality traffic because users who came to your site are users who are indeed interested in what you have to offer and not because they are interrupted by advertisements. SEO and useful content will certainly also increase user confidence in your business.

Don’t forget to continue to learn SEO and its strategies from various sources. You can also consult with SEO experts. Good luck!

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Start Your SEO Campaign with the Following Steps

Making good, successful SEO requires several factors. SEO in 2019 is very different from SEO in 2012. Many things change according to the algorithm changes that occur.

SEO tips have felt Penguin, Panda, Payday, and many other changes. The way of making SEO has also changed. Below I will show you how to make good SEO for you.

RankBrain & Keyword Ranking

RankBrain is a machine that studies algorithms (AI) from Google that are used to compile search results. This will help Google to process and understand search queries that will help you to make SEO.

Keyword ranking and research have drastically changed a lot due to algorithm changes. Google understands user intent more than keywords, and Google can identify synonyms of a specific keyword. So now, keyword optimization seems to be replaced; content optimization is more critical.

RankBrain will learn new keywords every day. So that search results are more user-friendly, making it easier for users to find what they want to find. The above are important points of SEO in 2019, by understanding the above points you are ready to create your SEO campaign.

1. Analyze the Settings of Your Website

The basic thing you need to know is about your own website. If you do not “know” your site, of course, you will be confused to know what parts should be optimized or what should be done.

  • What is the platform of your website?
    Is your platform up-to-date or even outdated? This factor is very important to make SEO. More modern platforms like WordPress and HubSpot, faster, safer, and easier to optimize.
    It would be cheaper to move your website to a more modern platform than paying someone to optimize an outdated platform.
  • What about the design? Do you have to replace it?
    Deciding to change website design is not easy. It could be that the design that you are using now has its own value for you or your company. But it is not designed for SEO and is not user-friendly.

Not just keywords and strategies, user-friendly websites will greatly affect the results of your SEO.

2. Making Topic & Keyword Research

As we know, optimization on topics is more important than keywords. But that does not mean we can use random keywords. Keyword research is still important. Research is conducted to find out what keywords are relevant to the topic, which will be optimized.

The topic is the first thing you have to determine, and you can get ideas for topics by brainstorming first. And the topic usually consists of only two syllables.
After having a topic, do some research to find out which parts of your website will be optimized. Able to use SEMRush or other tools that you can use.

Pay attention to any keywords that get ranked, then pay attention to your competitors’ keywords. After that, take advantage of existing tools to conduct research. After you get the results of your research, you can choose whatever keywords you will associate with your content topic.

3. Build Your Pillar Content Strategy

If you do not use the content properly, then you can lose a significant ranking because now the content is the core of a website. Similar to Google’s algorithm, the way to create SEO content has changed.
Long-tail keyword research is a very important thing to do to shape your content strategy. This long-tail keyword will be used as the title of the article, or it can be called as pillar content pieces.

Pillar content is a long content that can be in the form of an E-book or a guide on some specific topics that have been created or the latest content. The idea is, visitors will read this content and spend their time reading it and getting more information than what is just sought.

Topic clusters are used to support this pillar content. Use long-tail keywords to create relevant content that will refer back to your pillar content.

By linking back the content that you created to the Pillar content that has been created, it is as if you are telling Google that the page and the content that is around it is a vital part of your website and explains what you are doing for your users. This will help your website achieve a higher ranking.

4. Perform an SEO Audit

SEO audit is the first step in making your SEO. Therefore it is very important to understand how to do SEO audits. An audit will help you find out which parts need improvement for your on-page SEO. And can also give you information about the strengths and weaknesses of your off-site SEO. SEMRush, Moz, and Ahrefs provide tools that can be used to audit your SEO.

5. Determine and Track Your Goals

Never forget to determine your idea from the start. Goals are things that you must achieve with your SEO strategy. Do not forget to track your Goals so that the SEO strategy that you make does not deviate and in accordance with the Goals that you have specified and can also be an indicator of whether your SEO has been successful or not.

The best thing you can measure is what people do when they get to your website. By tracking user behavior, you can find out if people are coming to your website, and whether they enjoy it with your website.
All of this can be interpreted by looking at the number of visits, bounce rates, and website engagement. Google Analytics is one tool that you can use.

6. Do your On-Site Optimization

If you already have Goals and strategies set to track, the next process is to implement these things. Make sure your site is free from errors. And make sure you have PIllar Content so that you can enter an internal link to your pillar content. And do content optimization with your targeted keywords.

7. Do your Local SEO

Local SEO will help local businesses to promote your business and services to local consumers while they are looking for a business that suits your type of business.

Make sure your Google My Business is running, and see if the address shown is correct and matches what is on your website. Maximize this process by adding images and descriptions of your business.

8. Back Link

Link building is important for SEO. Search engines will use links to find new site pages and help search engines determine how well a page ranks in their search results.

Make sure the sites that link to your website have nothing toxic that will damage your website in the long run. The ultimate goal of learning how to create SEO is to strengthen your knowledge, and so you understand how to start an SEO strategy.

One thing you should pay attention to successful SEO is SEO that is carefully regulated and always optimized for the best results. SEO is not a thing to do once.

How does the above can help you to find out how to make SEO? If you have other opinions, share them in the comments column.

 

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The Difference Between Seo On-Page and Seo Off-Page

We know that the leading destination of SEO (Search Engine Optimization) is an effort made to plant your website in the top position or even on the first page of a search engine, by using targeted keywords. Logically, if a website is in the top position of a search engine, then automatically, the site has more opportunities to get more visitors.

There are two types of SEO tips that we will peel back in this article, namely SEO On Page and SEO Off-Page. In this article, we will also discuss the meaning, kinds, benefits to the difference between the two.

 What is SEO On Page?

On-page SEO is an SEO strategy that is implemented on a page or blog that can affect ranking on search engines, or in different words, website optimization. Here are many important factors that you should refer to in On-Page SEO:

  • Pay attention to Title Tags
    To create a title on your website, you must not forget to enter keywords in the title on your website. There are not a few examples of useful titles that you can see on the Internet to create Title Tags. Generally, the title tags specified by Google as the search engine are not insufficient from 32 characters or no more than 80 characters (so that our title is not a dot). To check this title, you can use SEOMOFO tools.
  • Headings Must Also Be Considered (Subtitles)
    Generally, search engines like Google, pay more attention to keywords in the headings that we have / or subtitles on the web. Therefore, it’s good to target keywords in the title (heading) on ​​every web page, but we must not forget that the heading is indeed related to the content created. If there is no connection, Google will judge our content as irrelevant.
  • Don’t Forget With Your Url Structure
    If you can, you can also enter keywords in the structure of your URL. To be watched optimally by search engines. But that does not mean you have to change the old URL of the website, except our value is indeed going to direct visitors from the old page to the new.
  • Add ALT Text to Picture
    The picture on the blog or website is to create a page that is even more unique. When you create an image on a blog or site, you must not forget to add “alt text” to all images on the website. This text is indeed not visible to visitors, but rather is shown to search engines, so that our image is classified in the keywords that will be explored.
  • Page Content is Also Important
    Pay attention to your content, do not make a lot of people become bored while on your web page or blog. Make content on your site or blog, so it is more comfortable to be read by visitors. As to make it look more unique with extra images that are nice and unique.
  • Speed ​​of a Web
    A search engine like Google wants to make the users chase what they want. Not only that, but Google also wants its users to feel comfortable when using this search engine. Therefore, the speed of your site must also be ignored because it provokes our ranking on Google. This can also be dominant in the high ‘bounce ratio’ on the website.
  • Internal links on the web
    For internal links, the goal is that visitors have a long time while on your site. That way, Google’s evaluation of your site will be functional. That’s the type of SEO optimization on Page that needs attention. The point is SEO On Page can help you make it easier to read or be traced by potential customers and search engine robots themselves. If our On-page is good, search engines will be easier to index your web pages. Besides, it can also lead them to watch the structure and content of your website, ultimately being able to rank your website on search engines. You already understand what Seo on page and Seo off-page are the types of search engine optimization you need to know.

Off-page SEO

Off-Page SEO is an SEO technique that is carried out outside of blogs or websites. The owner of the blog/website must do optimization from outside the web page to get visitors, to enter the site. The method that can be done is like spreading links to many social media like Twitter, Facebook, or G +.

Besides, the owner of the blog can also create an exclusive fan page or blog to point to the website that you have on the post’s written link. The biggest Off-Page SEO factor is how many external links come to your blog or website. Some techniques that can be done to create Off-Page SEO are:

  • Create good or excellent content so that different people voluntarily link to your site.
  • Share Web/blogs on social media; if they are good, they will be given automatically by others. Also, it can bring traffic to the website.
  • Make an email outreach to influencers in your company, which can finally link you.
  • Allow visitors to blog on your website. Visitor posts can give you a link.The quality of one content or writing is the most important thing we must do, to get a useful link so that it can improve the SEO Off Page on your page.
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