As one of the most popular video-based content, media, there are many content ideas that are trending among Reels Instagram users.
Starting from music content, dance covers, challenges, and tips & tricks are widely used by creators because they produce good engagement.
Although not as long as IGTV, Reels videos are able to attract the attention of users with interesting content formats.
What kind of content can you use to get good engagement? Come on, see more in the following article!
Popular Instagram Reels Content Ideas
1. Video Tutorials
Video tutorials are Reel content ideas that contain how or step-by-step the use of a particular product or activity and is teaching.
Many interesting ideas from video tutorials make it easy for you to create concepts from content, such as makeup videos, videos using hair straighteners, or hijab tutorial videos.
Remember, you have to pay attention to the duration of the video and be able to package it in a concise but detailed way with information. This is because the duration of Reels content is not long.
2. Content Tips and Tricks
The content type of tips and tricks is actually almost the same as video tutorials. However, tips and tricks contain more information to solve a particular problem from the audience. So it’s not a teaching video.
You need to make observations about what topics are the concern of the audience. And again, duration is the problem with this content.
With a duration of 30-60 seconds, you should be able to give a video solving a problem with a short and clear solution.
Fashion content has always been a favorite of many Instagram users. You can give outfit recommendations, tips on how to mix and match clothing colors and provide recommendations for accessories that suit certain types of styles.
Fans of fashion trends or fashion enthusiasts usually like to use reel content as a medium to share their interesting fashion ideas.
This type of content is widely liked because it becomes a reference for Instagram users in choosing trendy styles and fashion styles.
You can do research related to contemporary, casual, to classic 90s fashion styles as content material.
4. Video Cover
For those of you who like to sing, this content idea is perfect for you to create. In addition to voice capital, you also need to have a different and out-of-the-box style of music.
For example, you can cover an international song into a dangdut song, or vice versa to attract an audience.
In essence, you have to be able to look different and don’t just have your cover and music skills. You also have to be able to attract and have a special selling point for each of your content.
Not only that, but cover music can also be a means for you to express your musical talent.
5. A Day in My Life
“A day in my life” content is powerful content that has a lot of fans. If you don’t have any ideas for Instagram reels content, you can try this type of user-generated content by involving your daily activities.
You can make videos that highlight your study, work, or activities at home.
Everyone definitely needs a video review before buying something or visiting a place. You can choose review topics such as products, books, movies, music, tourist attractions, and much more.
However, because this content is in great demand and there are also many users who create it, you can make unique combinations with certain language styles, gestures, and expressions as a selling point that you offer from your content.
7. Food Recipes
You can make many variants of food recipes that can be reached by many users. Such as simple Japanese food, making a birthday cake for a girlfriend, or lunch ideas for boarding children.
So, those are 7 popular Instagram Reels content ideas that you can use as a reference for creating an account. Good luck!
8. Marketing and Promotion
Nowadays, Instagram reels also can provide you with many marketing ideas. The most popular one is online gambling promotion, which has been skyrocketing in recent years.
You can reap a lot of profit using the Instagram reel for promotion, especially in this niche. One of the most footage we have seen is from SBOBET, which said one of the biggest online gambling sites in Asia.Read more →