We know that the leading destination of SEO (Search Engine Optimization) is an effort made to plant your website in the top position or even on the first page of a search engine, by using targeted keywords. Logically, if a website is in the top position of a search engine, then automatically, the site has more opportunities to get more visitors.
There are two types of SEO tips that we will peel back in this article, namely SEO On Page and SEO Off-Page. In this article, we will also discuss the meaning, kinds, benefits to the difference between the two.
What is SEO On Page?
On-page SEO is an SEO strategy that is implemented on a page or blog that can affect ranking on search engines, or in different words, website optimization. Here are many important factors that you should refer to in On-Page SEO:
- Pay attention to Title Tags
To create a title on your website, you must not forget to enter keywords in the title on your website. There are not a few examples of useful titles that you can see on the Internet to create Title Tags. Generally, the title tags specified by Google as the search engine are not insufficient from 32 characters or no more than 80 characters (so that our title is not a dot). To check this title, you can use SEOMOFO tools.
- Headings Must Also Be Considered (Subtitles)
Generally, search engines like Google, pay more attention to keywords in the headings that we have / or subtitles on the web. Therefore, it’s good to target keywords in the title (heading) on every web page, but we must not forget that the heading is indeed related to the content created. If there is no connection, Google will judge our content as irrelevant.
- Don’t Forget With Your Url Structure
If you can, you can also enter keywords in the structure of your URL. To be watched optimally by search engines. But that does not mean you have to change the old URL of the website, except our value is indeed going to direct visitors from the old page to the new.
- Add ALT Text to Picture
The picture on the blog or website is to create a page that is even more unique. When you create an image on a blog or site, you must not forget to add “alt text” to all images on the website. This text is indeed not visible to visitors, but rather is shown to search engines, so that our image is classified in the keywords that will be explored.
- Page Content is Also Important
Pay attention to your content, do not make a lot of people become bored while on your web page or blog. Make content on your site or blog, so it is more comfortable to be read by visitors. As to make it look more unique with extra images that are nice and unique.
- Speed of a Web
A search engine like Google wants to make the users chase what they want. Not only that, but Google also wants its users to feel comfortable when using this search engine. Therefore, the speed of your site must also be ignored because it provokes our ranking on Google. This can also be dominant in the high ‘bounce ratio’ on the website.
- Internal links on the web
For internal links, the goal is that visitors have a long time while on your site. That way, Google’s evaluation of your site will be functional. That’s the type of SEO optimization on Page that needs attention. The point is SEO On Page can help you make it easier to read or be traced by potential customers and search engine robots themselves. If our On-page is good, search engines will be easier to index your web pages. Besides, it can also lead them to watch the structure and content of your website, ultimately being able to rank your website on search engines. You already understand what Seo on page and Seo off-page are the types of search engine optimization you need to know.
Off-Page SEO is an SEO technique that is carried out outside of blogs or websites. The owner of the blog/website must do optimization from outside the web page to get visitors, to enter the site. The method that can be done is like spreading links to many social media like Twitter, Facebook, or G +.
Besides, the owner of the blog can also create an exclusive fan page or blog to point to the website that you have on the post’s written link. The biggest Off-Page SEO factor is how many external links come to your blog or website. Some techniques that can be done to create Off-Page SEO are:
- Create good or excellent content so that different people voluntarily link to your site.
- Share Web/blogs on social media; if they are good, they will be given automatically by others. Also, it can bring traffic to the website.
- Make an email outreach to influencers in your company, which can finally link you.
- Allow visitors to blog on your website. Visitor posts can give you a link.The quality of one content or writing is the most important thing we must do, to get a useful link so that it can improve the SEO Off Page on your page.