Take advantage of Position Tracking to Improve SEO Performance

Take advantage of Position Tracking to Improve SEO Performance

In the world of SEO, you know a tool that will greatly assist your task in optimizing each of your SEO strategies. One of the most frequently used tools is SEMRush.

SEMRush is an SEO tool that can be used to research keywords, measure the performance of the keyword strategy used by your competitors, SEO audit, and many more.

SEMRush is very popular because it can alleviate and improve the quality of the SEO strategy implemented, therefore there is no mistaking why there are so many agencies up to large companies using this tool.

But there is one feature that you can use to enhance further the quality of your SEO strategy. The name of this feature is position tracking.

1. Get to know Position Tracking

Position tracking is useful for tracking the daily ranking of a website for a set of customized target keywords. You can also set this feature to track in a specific geographical location or what device is being used.

The main points possessed by this tool are:

  • Ability to track keywords and domains – even those not in the SEMrush database
  • Track and compare several geographical locations or types of devices in one project
  • New featured snippet report to increase further the chance of appearing in the featured snippet
  • Local SEO tracking that is easy
  • Rest PDF reports sharing results with teams and clients

2. Why is Position Tracking Important?

This feature is important because, with this feature, you can see how every effort you make results, and see which pages get the most traffic, while seeing which pages are underperforming so that later you can fix this. And also monitor the ranking of your competitors.

Position tracking will identify all kinds of unique features of SERP, which you can use to find features of SERP that are suitable for your niche and target keywords. Coupled with daily updates and weekly email reports. And if you need to provide reports to clients, it will be very easy to pull in pdf data that is easy to read.

3. Historical Data

One other advantage is that you can see historical data when you add new competitors to track.

Suppose you start a campaign on January 1, 2019, without adding competitors to be measured. Then on January 1, 2020, you added 2 competitors to measure. Then you can see all their data before the 1st January 2020.

This will be very useful to see how the trends and changes in your target keywords. That will improve your perspective going forward. You can also export data from tools other than SEMRush. But you can only use this feature if you have an annual Teacher package and Business subscriptions.

4. Deleting

One of the disadvantages of this tool is that when you want to delete a tool, you must remove the entire campaign. This means you will lose a variety of other tools that you have used, such as site audits, social media posters, and others.

So make sure you are absolutely 100% sure to delete a project because your data will be lost forever.

Position tracking is a very useful tool for managing and optimizing your campaign. Take advantage of this tool to further improve your SEO.

What do you think about this? Do you have a different opinion? Please share it in the comments column, and don’t forget to share it.

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8 Practical SEO Strategies to Increase Website Traffic

Today, businesses with digital strategies continue to overgrow. One way is to create a site to promote products. But to succeed, you can’t do it carelessly. You need the right SEO strategy.

SEO or search engine optimization is search engine optimization so that the pages of your site can appear on the first page of Google search. Well, here are some SEO strategy guides for beginners that you need to know about.

 

1. Do keyword research

In planning to develop a site, the first thing you do of course, is planning. Then, the significant next step is what people are looking for when typing these keywords on Google.

How to? You can do keyword research using Google Adwords, the Keyword Tools. Google provides this service for free. Afterward, try googling these keywords and see what results come out. For example, if your website niche is about a online casino site, the kind of keywords that you use should related to gambling interest, such as “capsa susun online uang asli” or “online poker.”

Generally, these types of articles will be the same, and this can be a sign of what kind of items are commonly searched by users. But of course, that does not mean you should make the same article.

 

2. Use a domain that contain keywords

By entering keywords into the domain will certainly help search engines (search engines) to find out the focus of the site created. This trick will certainly be beneficial and be a recommendation for you to try.

3. Pay attention to SEO plugins

Several support plugins on the site can help SEO your website. Examples of some WordPress plugins that help SEO your site are Yoast WP SEO or All In One SEO Pack, Google XML Sitemaps, and SEO Friendly Images.

 

4. Create quality content

Prepare content for your site readers. Make your readers enjoy all site content continuously. You should keep updating your site with original and exciting content for readers. Of course, the content must also be useful and contain SEO keywords.

 

5. Take advantage of social media

Social media has an essential role in search engines. One key to success in SEO is not only to make good content, but also the quality and exciting to share.

So you also have to pay attention to social media to improve the site and SEO.

6. Backlinks building

Google’s algorithm will always change from time to time. However, the critical thing that will never change in SEO is a backlink. Therefore, build quality backlinks for your site. This you can do continuously and gradually.

When building backlinks for a site is building quality, so, use your free time to build quality backlinks and need to be done continuously in stages.

 

7. Pay attention to naming pictures

In addition to some of the above, another important thing is to optimize every image you upload by inserting Title tags, ALT, and calling the image file according to the SEO keyword.

 

8. Don’t forget to include the link

After that, don’t forget to add internal links and external links. Internal links are links from one page to another page on the same site. Whereas external links are links that you include that point to other websites.

Well, both internal links and external links will be beneficial for your site. Internal links will help increase user engagement, reduce bounce rates, and make it easier for Google to read pages on your website.

While external links can help you to strengthen the content of your article by including the source of the article writing, quality external links will affect the relevance points and level of trust of a page. In this way, the SEO on your site will get positive value from Google.

A positive value from Google will undoubtedly be enough to help you increase your page rank, and then your site’s traffic.

 

Those are some SEO strategies to increase site traffic. You need to remember that the results of SEO are not instant. Even so, SEO can help you increase brand awareness at lower costs, and improve ranking.

In addition, SEO also attracts quality traffic because users who came to your site are users who are indeed interested in what you have to offer and not because they are interrupted by advertisements. SEO and useful content will certainly also increase user confidence in your business.

Don’t forget to continue to learn SEO and its strategies from various sources. You can also consult with SEO experts. Good luck!

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Start Your SEO Campaign with the Following Steps

Making good, successful SEO requires several factors. SEO in 2019 is very different from SEO in 2012. Many things change according to the algorithm changes that occur.

SEO tips have felt Penguin, Panda, Payday, and many other changes. The way of making SEO has also changed. Below I will show you how to make good SEO for you.

RankBrain & Keyword Ranking

RankBrain is a machine that studies algorithms (AI) from Google that are used to compile search results. This will help Google to process and understand search queries that will help you to make SEO.

Keyword ranking and research have drastically changed a lot due to algorithm changes. Google understands user intent more than keywords, and Google can identify synonyms of a specific keyword. So now, keyword optimization seems to be replaced; content optimization is more critical.

RankBrain will learn new keywords every day. So that search results are more user-friendly, making it easier for users to find what they want to find. The above are important points of SEO in 2019, by understanding the above points you are ready to create your SEO campaign.

1. Analyze the Settings of Your Website

The basic thing you need to know is about your own website. If you do not “know” your site, of course, you will be confused to know what parts should be optimized or what should be done.

  • What is the platform of your website?
    Is your platform up-to-date or even outdated? This factor is very important to make SEO. More modern platforms like WordPress and HubSpot, faster, safer, and easier to optimize.
    It would be cheaper to move your website to a more modern platform than paying someone to optimize an outdated platform.
  • What about the design? Do you have to replace it?
    Deciding to change website design is not easy. It could be that the design that you are using now has its own value for you or your company. But it is not designed for SEO and is not user-friendly.

Not just keywords and strategies, user-friendly websites will greatly affect the results of your SEO.

2. Making Topic & Keyword Research

As we know, optimization on topics is more important than keywords. But that does not mean we can use random keywords. Keyword research is still important. Research is conducted to find out what keywords are relevant to the topic, which will be optimized.

The topic is the first thing you have to determine, and you can get ideas for topics by brainstorming first. And the topic usually consists of only two syllables.
After having a topic, do some research to find out which parts of your website will be optimized. Able to use SEMRush or other tools that you can use.

Pay attention to any keywords that get ranked, then pay attention to your competitors’ keywords. After that, take advantage of existing tools to conduct research. After you get the results of your research, you can choose whatever keywords you will associate with your content topic.

3. Build Your Pillar Content Strategy

If you do not use the content properly, then you can lose a significant ranking because now the content is the core of a website. Similar to Google’s algorithm, the way to create SEO content has changed.
Long-tail keyword research is a very important thing to do to shape your content strategy. This long-tail keyword will be used as the title of the article, or it can be called as pillar content pieces.

Pillar content is a long content that can be in the form of an E-book or a guide on some specific topics that have been created or the latest content. The idea is, visitors will read this content and spend their time reading it and getting more information than what is just sought.

Topic clusters are used to support this pillar content. Use long-tail keywords to create relevant content that will refer back to your pillar content.

By linking back the content that you created to the Pillar content that has been created, it is as if you are telling Google that the page and the content that is around it is a vital part of your website and explains what you are doing for your users. This will help your website achieve a higher ranking.

4. Perform an SEO Audit

SEO audit is the first step in making your SEO. Therefore it is very important to understand how to do SEO audits. An audit will help you find out which parts need improvement for your on-page SEO. And can also give you information about the strengths and weaknesses of your off-site SEO. SEMRush, Moz, and Ahrefs provide tools that can be used to audit your SEO.

5. Determine and Track Your Goals

Never forget to determine your idea from the start. Goals are things that you must achieve with your SEO strategy. Do not forget to track your Goals so that the SEO strategy that you make does not deviate and in accordance with the Goals that you have specified and can also be an indicator of whether your SEO has been successful or not.

The best thing you can measure is what people do when they get to your website. By tracking user behavior, you can find out if people are coming to your website, and whether they enjoy it with your website.
All of this can be interpreted by looking at the number of visits, bounce rates, and website engagement. Google Analytics is one tool that you can use.

6. Do your On-Site Optimization

If you already have Goals and strategies set to track, the next process is to implement these things. Make sure your site is free from errors. And make sure you have PIllar Content so that you can enter an internal link to your pillar content. And do content optimization with your targeted keywords.

7. Do your Local SEO

Local SEO will help local businesses to promote your business and services to local consumers while they are looking for a business that suits your type of business.

Make sure your Google My Business is running, and see if the address shown is correct and matches what is on your website. Maximize this process by adding images and descriptions of your business.

8. Back Link

Link building is important for SEO. Search engines will use links to find new site pages and help search engines determine how well a page ranks in their search results.

Make sure the sites that link to your website have nothing toxic that will damage your website in the long run. The ultimate goal of learning how to create SEO is to strengthen your knowledge, and so you understand how to start an SEO strategy.

One thing you should pay attention to successful SEO is SEO that is carefully regulated and always optimized for the best results. SEO is not a thing to do once.

How does the above can help you to find out how to make SEO? If you have other opinions, share them in the comments column.

 

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The Difference Between Seo On-Page and Seo Off-Page

We know that the leading destination of SEO (Search Engine Optimization) is an effort made to plant your website in the top position or even on the first page of a search engine, by using targeted keywords. Logically, if a website is in the top position of a search engine, then automatically, the site has more opportunities to get more visitors.

There are two types of SEO tips that we will peel back in this article, namely SEO On Page and SEO Off-Page. In this article, we will also discuss the meaning, kinds, benefits to the difference between the two.

 What is SEO On Page?

On-page SEO is an SEO strategy that is implemented on a page or blog that can affect ranking on search engines, or in different words, website optimization. Here are many important factors that you should refer to in On-Page SEO:

  • Pay attention to Title Tags
    To create a title on your website, you must not forget to enter keywords in the title on your website. There are not a few examples of useful titles that you can see on the Internet to create Title Tags. Generally, the title tags specified by Google as the search engine are not insufficient from 32 characters or no more than 80 characters (so that our title is not a dot). To check this title, you can use SEOMOFO tools.
  • Headings Must Also Be Considered (Subtitles)
    Generally, search engines like Google, pay more attention to keywords in the headings that we have / or subtitles on the web. Therefore, it’s good to target keywords in the title (heading) on ​​every web page, but we must not forget that the heading is indeed related to the content created. If there is no connection, Google will judge our content as irrelevant.
  • Don’t Forget With Your Url Structure
    If you can, you can also enter keywords in the structure of your URL. To be watched optimally by search engines. But that does not mean you have to change the old URL of the website, except our value is indeed going to direct visitors from the old page to the new.
  • Add ALT Text to Picture
    The picture on the blog or website is to create a page that is even more unique. When you create an image on a blog or site, you must not forget to add “alt text” to all images on the website. This text is indeed not visible to visitors, but rather is shown to search engines, so that our image is classified in the keywords that will be explored.
  • Page Content is Also Important
    Pay attention to your content, do not make a lot of people become bored while on your web page or blog. Make content on your site or blog, so it is more comfortable to be read by visitors. As to make it look more unique with extra images that are nice and unique.
  • Speed ​​of a Web
    A search engine like Google wants to make the users chase what they want. Not only that, but Google also wants its users to feel comfortable when using this search engine. Therefore, the speed of your site must also be ignored because it provokes our ranking on Google. This can also be dominant in the high ‘bounce ratio’ on the website.
  • Internal links on the web
    For internal links, the goal is that visitors have a long time while on your site. That way, Google’s evaluation of your site will be functional. That’s the type of SEO optimization on Page that needs attention. The point is SEO On Page can help you make it easier to read or be traced by potential customers and search engine robots themselves. If our On-page is good, search engines will be easier to index your web pages. Besides, it can also lead them to watch the structure and content of your website, ultimately being able to rank your website on search engines. You already understand what Seo on page and Seo off-page are the types of search engine optimization you need to know.

Off-page SEO

Off-Page SEO is an SEO technique that is carried out outside of blogs or websites. The owner of the blog/website must do optimization from outside the web page to get visitors, to enter the site. The method that can be done is like spreading links to many social media like Twitter, Facebook, or G +.

Besides, the owner of the blog can also create an exclusive fan page or blog to point to the website that you have on the post’s written link. The biggest Off-Page SEO factor is how many external links come to your blog or website. Some techniques that can be done to create Off-Page SEO are:

  • Create good or excellent content so that different people voluntarily link to your site.
  • Share Web/blogs on social media; if they are good, they will be given automatically by others. Also, it can bring traffic to the website.
  • Make an email outreach to influencers in your company, which can finally link you.
  • Allow visitors to blog on your website. Visitor posts can give you a link.The quality of one content or writing is the most important thing we must do, to get a useful link so that it can improve the SEO Off Page on your page.
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